8/31/2023 0 Comments Facebook chatbot adsTo ask qualifying / segmentation questions.With a lead generation chatbot, the goals are simple: Now that you established the baseline information for your Messenger ad, it’s time to get your chatbot established before sending that campaign live. Build your lead capture bot to generate leads Say goodbye to donkey Facebook Ads and hello to that lovely unicorn! ? Once you’ve hit this step, it’s time to build your lead capture bot on Customers.ai so that you can utilize it within this Messenger ad! Lastly, make sure that your call to action for the Messenger ad is selected on “Send Message”: This will ensure the highest conversion rates possible by targeting people who are more aware of your brand. To create a Messenger ad like this, head to the Facebook Business Manager and create a new ad based on the Messages goal:įor your audience, target a custom audience, like users who have recently engaged with your business: Here is what a send-to-messenger ad looks like in action:ĭisplaying on your News Feed, instead of clicking to go to a website, you get directed instantly into Messenger conversations with the brand.įrom here, they can start a detailed conversation with your chatbot based on how you customize it for the ad: People can simply type their email quickly in a chatbot instead of filling out an entire form that takes them off the platform.Ĭhatbots are also interactive, so you’re able to leverage that initial connection to then easily guide them through your funnel. Develop a click-to-Messenger ad campaignĬlick-to-Messenger ads work because there’s less friction than traditional traffic to landing page ads. Using this strategy, bot agency Fetch & Funnel generated 20,000 Messenger contact opt-ins in a single month. In this chapter, we’ll walk through a three-step process of building a massive Messenger contact list, a lead capture bot, and then how to leverage it at the right time for big sales. This guide will help you understand three easy, real-world strategies to get more customers for your clients using a free chatbot or upgraded Facebook Ads with Messenger bots.Ĭhapter 1: Cultivate a Massive Facebook Messenger List That You Can Leverage at the Right Time for Unicorn Sales Step 8: Segment your list with attributes.Step 7: Keep leads engaged with drip campaigns.Step 6: Capture interest with a Facebook post autoresponder.Step 5: Reduce cart abandonment with coupon botsĬhapter 3: Build a 3-Step Messenger Funnel.Step 4: Eliminate purchase roadblocks with chatbots.Step 3: Chat blast your list at the right timeĬhapter 2: Fix Ecommerce Ads with Messenger Bots.Step 1: Develop a click-to-Messenger ad campaign.These tactics work for all kinds of businesses. And how to close more sales faster with a product recommendation bot on a website.
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